da cassino： Jude Bellingham will exceed Cristiano Ronaldo, Lionel Messi and Kylian Mbappe in terms of marketability, according to a financial expert.
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Bellingham has had a stellar opening in Euro 2024English midfielder recognised as an advert magnetHis value could exceed that of Ronaldo & MessiWHAT HAPPENED?
The young England midfielder scored the decisive goal in England's opening match against Serbia, securing a crucial victory for his team. Bellingham headed to Germany on the back of an incredible season with Real Madrid where he guided Los Blancos to a La Liga and Champions League double crown.
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Bellingham is one of the frontrunners to lift the 2024 Ballon d'Or, along with club teammate Vinicius Jr., and Rob Wilson, a renowned football finance expert, believes that his marketing value would even soar higher than that of other footballing greats like Messi, Mbappe and Ronaldo. Wilson's analysis emphasizes the unique aspects of Bellingham's marketability. Unlike Mbappe, who has spent much of his career in the shadow of Messi at Paris Saint-Germain, Bellingham's image is characterized by "authenticity" and relatability making him more appealing to brands and sponsors.
WHAT ROB WILSON SAID
Speaking to investment platform , Wilson remarked: "Bellingham has the potential to exceed Ronaldo and Messi in terms of marketability. If we had this conversation in ten years' time and Bellingham continues his trajectory with Real Madrid, then I think he will surpass Mbappe considerably.
"They are at the beginning of that journey; Mbappe would be more established than Bellingham as he has been around for a little bit longer, but the potential for both players would be significantly more than the transfer fee that you would need to sign either of them. Mbappe is worth more now than Bellingham, but the England midfielder has a degree more marketability about him and he is in the earlier part of his career as well.
"We talk about Messi and Ronaldo in relatively balanced terms – there is a debate over who is the better player and who has achieved more – I think Bellingham will exceed what Mbappe can do. His age and the fact he has only just got to Real Madrid, is massively stacked in his favour. I think his image and his authenticity make him hugely marketable, whereas Mbappe does not have that. Whether it is because he has played in France or the fact he played in Messi's shadow, I just don't think he has the brand activation that Bellingham could have."
DID YOU KNOW?
An interesting facet of Bellingham's marketability is his relationship with Dutch model Laura Celia Valk. Wilson likened the couple to Taylor Swift and NFL star Travis Kelce, suggesting that their relationship could be highly lucrative for both the player and the model.
"Bellingham is quite similar to Travis Kelce in that way with Taylor Swift, there is an alignment and exposure," he said. "From a brand alignment, it would be interesting to see if they ever do any co-activation, where they are both involved in promotion, but there will be a lot of off-field work as well.
"There will also be a natural increase in the level of exposure to brands like PrettyLittleThing as a result of the indirect association. The really smart commercial people will be looking at that and thinking, PrettyLittleThing is a really well thought of brand, as are Real Madrid, there might be a chance of some co-activation. It could be worth millions for Bellingham and Real Madrid.”